Pianos in the Digital Age: Opportunities and Challenges

Digitalization is changing industries around the world - even the market for acoustic pianos is not unaffected by this development. How can centuries-old craftsmanship and tradition come together harmoniously with the possibilities offered by modern technology?

Oliver Hutz, Managing Director of C. Bechstein Digital, takes you on a journey through the opportunities and challenges of digital change in piano making. Look forward to exciting insights into hybrid pianos, smart technologies and new business models - and join in the discussion about how our industry can benefit from these developments.

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