Digitalization is transforming industries worldwide – and the market for acoustic pianos is no exception. How can centuries-old craftsmanship and tradition be harmoniously combined with the possibilities of modern technologies?

Oliver Hutz, Managing Director of C. Bechstein Digital, will take you on a journey through the opportunities and challenges of digital transformation in piano manufacturing. Look forward to fascinating insights into hybrid pianos, smart technologies, and new business models – and join the discussion on how our industry can benefit from these developments.